What: This year is shaping up to be quite the year for watch revamps. Following the big overhaul of Chanel’s flagship J12 model in 19 years, Tag Heuer just announced that it too is giving its entire sporty Carrera Lady collection a major shakeup. The updates given to both the automatic and quartz-powered models of this 36mm-wide stainless steel collection are subtle but evident enough for constant wearers of the timepiece.
For starters, the dial’s legibility has been improved. Available in a range of colours like regal purple, smoky grey and classic black, the watch face is also complemented by more slender and refined indexes and hands. Adding to the sleek look of the dial is a seconds scale printed on the flange around and a smoother bezel.
The biggest change for this new generation of Carrera Lady is a new trapezoidal date window giving it a subtle feminine touch compared to the square shape of its predecessor. The watch also now sports a more curved silhouette for its lugs which are fastened to a brush and polished stainless-steel bracelet. On top of that, this updated collection is the first to boast the brand’s new folding clasp for its leather straps which is said to be slimmer than previous ones.
Why bother: At 36mm, the Carrera Lady is undoubtedly a bigger timepiece than the conventional standard for what a women’s watch should look like. Need proof? Just refer to the images of the watch modelled by brand poster girl Cara Delevingne. Add to that the fact that this 56-year-old watch line gets its design inspiration from the world of motor racing, and it explains why it has never quite shaken off its casual-slash-androgynous cachet.
What the folks at Tag Heuer have done is to reduce that masculinity. The refined details like the smoother lugs, the more legible dial, and the curvy window date display don’t take it out of the sporty territory immediately, but it does make it a more sophisticated everyday timepiece that you can work with a blazer or T-shirt. And if you intend to dress up an evening look with accessories that can give you some personality, then the quilted strap numbers will do the trick.