Be it the return of ’90s minimalism on the runways of S/S ’18 or documentary on Netflix (cue Minimalism: A Documentary About The Important Things In Life), the idea of simplicity and functionality in design has never been more fashionable in today’s lifestyles.
But what about watch design? Fortunately, some of the best-looking pieces around can be described in just three simple words: Less is more.
Such is the case with Tissot’s latest timepiece collection, the Everytime Swissmatic. Its name is a perfect homage to the brand’s attempt at making affordable – and everyday – automatic Swiss-made watches ( $610-$760) thanks to an effective and low-cost automated production.
But on the design front, the brand got the formula right too with its timeless aesthetic. For starters, the watch is essentially a classic three-hand timepiece that comes with a subtle date display at the 3-o’clock marker. Add to the mix are the three different strap/bracelet combinations which create a different aesthetic to each timepiece — a truly modern proposition to dressing up.
Firstly, there is the Mad Men-inspired leather watch reminiscent of the swishy gentlemen’s dress watches from the ’60s. The style comes with a cognac brown leather strap and PVD-coated rose gold case finish, or a black leather strap and steel finish that are suited for those who want a more masculine look to their getups.
Then there are the sporty tickers with their vintage-style stainless steel bracelets that were popular among Swiss luxury watches in the ’70s. This range comes in an off-white dial version sans indexes and a black dial version with a retro serif-style hour markers.
If the Bauhaus movement is more your cup of tea, then the Everytime Swissmatic’s Nato-strap offering would be it. This trendy timepiece features a midnight blue fabric strap which goes harmoniously with the uncluttered design of the dial.
Photography Zaphs Zhang Styling Adeline Eng Clothes H&M
