Anyone who’s remotely interested in the trajectory of Virgil Abloh will know that the creative director turns out projects and collabs as quickly as a Ford factory in its heydays. His endeavours —  ranging: art exhibitions with Takashi Murakami, a scent with Byredo, homeware with Ikea, luggages with Rimowa, too-many-to-count fashion capsules with the likes of Moncler, Mr Porter, Jimmy Choo, Sunglass Hut and of course, Nike — have the knack to be all about the “concept”. And his new jewellery line launching under an eponymous label, is no different.

Taking to Instagram to tease with a photo of a box of Virgil Abloh branded paper clips sans caption, the creative director’s following post came with more insight. The latter revealed Abloh wearing two necklaces fashioned out of, what else but, gold and silver paper clips.

View this post on Instagram


A post shared by @ virgilabloh on

Nevermind that Abloh’s due for his second runway as artistic director of menswear for Louis Vuitton at the Fall/Winter ’19 shows right about now; Vogue reports that his LV debut collection, Spring/Summer ’19, is selling even quicker than Kim Jones’ commercial master stroke — that collab with Supreme. So as the major multi-tasker also focuses on this new jewellery line, here’s what to expect from it: a pop-up store during Paris Men’s and Haute Couture Fashion Week (Jan 17 – 29) in the city’s Hotel Costes, that is to retail — and reveal more of — his new pieces. The designs will be “on view for the first time” after having “been developing those for three years,” says Abloh to WWD.

But until Instagram gives us a first look at the array of jewellery at the pop-up, we’re wondering if paper clips are the only quotidian object that Abloh’s transformed into “high jewellery”. If the cable ties on his Off-White x Nike sneakers are anything to go by, get ready to shell out for not just paper clips, but safety pins and thumb tacks too.