To call Lucia Boscaini, Bulgari’s snake lady is not an inaccurate observation. That is because the brand and heritage curator of the Italian jeweller is the brains behind the serpentine-themed exhibition at the Museo di Roma last year. The exhibition is premiering its Singapore leg on August 19 at the Artscience Museum and last till Oct 15.
Called Serpentiform, it showcased the role of the animal in antiquity and modern times through the arts, history, photography, fashion and of course, jewellery. The snake, is, after all, Bulgari’s spirit animal and was first used in its designs as far back in the ’40s, and has now become the trademark of its Serpenti line.
However, as this interview with Boscaini reveals, it took her quite a while to warm up to the idea of working with snakes, thanks to her fear of the creature at first. But as she learns firsthand and through her own curation, the serpent is truly one misunderstood creature.
The Singapore leg of the Serpentiform exhibition highlights the joyful, beautiful and mesmerising side of the creature thanks to a mix of contemporary art from the likes of Keith Haring to glamorous fashion from the ’20s and the Pharoah costume from the 1994 sci-fi flick Stargate. The exhibition could not have come at a better and trendier time: Even among fashion designers, the snake’s rich decorative appeal has seen it popping up regularly on the designs of Alessandro Michele at Gucci; and brands like Roberto Cavalli for Resort ’18.
But just how much has Boscaini got over her fear? Watch till the end of the video to judge for yourself.