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Beauty

13 Reasons Why You'll Really Want This New Lancome Serum

A decade after its debut, Lancome's bestselling Advanced Génifique serum gets a high-tech reboot said to make it as good as youth in a bottle – and that's just one thing you'll probably love about it.

Many know and love the existing Lancome Advanced Génifique Youth Activating serum for its anti-ageing, skin-perfecting prowess. What happens when this star skincare product gets updated with a breakthrough technology that looks set to be the next big beauty industry obsession? It becomes a must-try, of course.

Boasting a new formula created through the innovative – and buzzy – field known as microbiome science, this sophomore edition drops in stores Aug 30. Here, all the reasons that’ll convince you to go shopping for a bottle (or more).

1. The original version is a true – and well-loved – OG

Introduced in 2009, the first and original Lancome Advanced Génifique Youth Activating serum has clinched a whopping 170 awards and 10,000 five-star reviews. According to polls done by the brand, 97 per cent of its women users would also recommend it to their peers in a heartbeat. How’s that for some longtime trust?

2. Women cannot get enough of it literally

Don’t be surprised if the updated, improved version of Lancome’s Advanced Géneifique Youth Activating serum sells out fast. According to the brand, a bottle of the original iteration sells every six seconds with a total of 25 million bottles snapped up worldwide since the product’s debut a decade ago.

3. The updated formula has been in the works for even longer than the OG’s been around

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Believe it or not: While Lancome introduced its Advanced Génifique Youth Activating serum to customers a decade ago, work on the new version that will replace the original from tomorrow started as early as 15 years ago. In that time, the brand’s Worldwide Advanced Research team – armed with 80 years of experience – is said to have gone through over 197 formulation trials before deriving this “improved” edition. If that’s too much math for you to process, just know that the French beauty giant takes this signature serum very seriously, focusing on its R&D constantly so that, well, good can become even better.

4. It’s one of the first products by a major beauty company to tap onto the benefits of microbiome science on skin

The microbiome refers to a living ecosystem of microorganisms that makes an integral part of the skin’s surface and scientists have found out that its balance is key to achieving – and maintaining – smooth, glowy skin. (After all, the technology means an inside-out approach to getting that enviable complexion.)

Up till now, products said to help one attain this balance have largely hailed from indie or niche beauty brands. This makes the latest iteration of Lancome’s Advanced Génifique Youth Activating serum possibly the most prominent of its kind, with its formula enriched with a unique blend of seven pre- and probiotics (basically different species of bacteria that are good for the skin).

Pre-biotics provide a vital source of nutrients for beneficial bacteria to grow, while probiotics are live micro-organisms that boost overall skin health. Together, they help deliver essentials such as sugar, amino acids and lipids to the skin and its microbiome.

5. Your skin will be visibly younger-looking after just one bottle…

According to tests done by Lancome, 82 per cent of women noticed their skin being baby-soft after using just one bottle of its updated anti-ageing serum.

6. It’ll also become stronger and more resilient

A balanced microbiome also means that skin will be better able to protect and repair itself. Through daily use of Lancome’s new microbiome science-backed Advanced Génifique Youth Activating serum, your skin is said to be able to be more effective at defending against pathogens (read: bacteria that cause diseases) and regulating excessive inflammation, with recovery against the effects of environmental damage said to increase by 77 per cent.

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