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Fashion

This October, Brands Are Staying #Woke

From Gucci to Charles & Keith, these brands are taking a step forward in using their brands to champion causes. Read on for the low down on how you can get involved.

With two months left until the end of the year, October is the month fashion brands have stepped up to stay #woke by championing amazing and incredibly important causes. From apparel to jewellery and home accessories, here’s a roundup of their pledged causes and how you can join in and support.

Michael Kors’ Watch Hunger Stop Campaign

Following last years bright line-up of T-shirts, this year’s slightly more minimal Michael Kors’ LOVE T-shirt and tote bag will raise funds to support the United Nations World Food Programme (WFP). All proceeds from the sale of T-shirts will go to feed children in need from the WFP.

Alternatively, donations can be made at Michael Kors stores. Proceeds will go directly to the WFP. (A simple $5 feeds a child for a month, btw.)

Louis Vuitton | (RED) Candle Collaboration

With the floral scent of peonies and a hint of raspberries, Louis Vuitton collaborates with (RED) to create this luxurious candle to support AIDS. The non-profit organisation was created with the goal of bringing good through people’s buying power. With every candle sold, Louis Vuitton will be providing enough medication for an AIDS patient for almost a year.

 

woke brands october

Louis Vuitton | (RED) Perfumed Candle,  €175 (S$265) 

Ralph Lauren’s Pink Pony Initiative

Ralph Lauren has been fighting against cancer through the Pink pony initiative since 2000. This year, with its “Together In Pink” campaign launched as part of the Pink Pony Initiative, the brand has released a collection of apparel, where a quarter of sales from the campaign collection will be donated to support cancer foundations all around the world.

Charles & Keith’s She Can Be campaign

With a jewellery collection inscribed with the words “She Can Be”, Charles & Keith sets out to support girls’ education and empowerment. The minimal pieces are a perfect way to support the cause while adding to a thoughtfully created accessories line-up. Support these girls by simply sharing any of the six campaign posts from Charles & Keith’s Instagram page on your own and the company will donate $1 to Save The Children, a non-profit organisation that’s dedicated to improving the lives of children all over the world.

Gucci’s Let Girls Dream Campaign

This October, Gucci celebrates girls everywhere with its #LetGirlsDream campaign. In an effort to end child marriages, Gucci has partnered with award-winning director Sharmeen Obaid-Chinoy to produce an animated short film Sitara to raise discussions about why inequality between men and women still exist today. Join in on the conversation at letgirlsdream.org and share your dreams on the platform as well. 

woke brands october