For modelling in the brand’s S/S ’15 campaign, this FKA Twigs lookalike has become known as the Marc by Marc Jacobs girl. What the 24-year-old would most like to be recognised as, though, is an events whiz – someone who crafts “immersive” experiences, with a buzz that outlasts any Instagram moments.
She got her start helping out with music programming at Creatory, a gourmet-meets-art festival organised by top local design agencies including Hjgher, Ong&Ong and 8@ate Productions last year. Then came the audiovisual fest Super 0 Open Air this January, where she spearheaded social media marketing. “A few years ago, the (lifestyle) scene here had nothing. Now, there’s something fun and creative to go to every weekend,” she says.
Her enthusiasm led her to join small plates restaurant Kilo – known for its After Dark parties that have drawn the hip set with its house tunes, trippy lasers and authentic underground vibe – in April. At press time, she had just wrapped up its second anniversary bash that saw an over 1,000-strong turnout, and was working on an upsized edition: a festival that “aims to take the After Dark name regional, and contribute to the local music scene with its focus on Singapore-based DJs” early next year.
She says: “The best events showcase creativity… They’re multidisciplinary with good music, food and an interactive element. No one wants to go (to an event) just to stand around and take photos.”
An adapted version first appeared in Female‘s September issue, out on newsstands now.