#1: The brand advocates total transparency.
One of the first things you’ll realise when browsing through Source Collections‘ debut range on its website is that they value transparency. A lot. Every item of clothing comes with a diagram which details the true cost of said item, such as labour and transport costs. There’s also an entire section on its site documenting where pieces are made: In a factory in Dongguan, China (above) that promotes safe working conditions and eschews forced or child labour.
While he has not received any formal fashion training, founder Vincent Ooi says that his background in the luxury watch and jewellery industry has given him valuable insight into designing and strategising a product, brand positioning and understanding how factories work. “I see it as a blessing in disguise, because (my “untrained” perspective) has allowed me to invest only in things that matter: comfort, fit and durability,” he shares.