Beauty aficionados are set to have a new haunt by the end of this year: Raffles City Shopping Centre. The mall has been unveiling, in phases, a slew of beauty stores to inject new flavour and add diversity to the tenant mix. These include new-to-market brands such as Anglo-French luxury fragrance house Creed, which opened in Oct, and French brands Guerlain and Givenchy Beauty, which will open their first standalone flagship boutiques in Singapore in Nov.
According to Steve Ng, general manager of Raffles City Singapore, more than 50 new brands are being added across the first three levels, in a reconfiguration involving about 111,000 sq ft of retail space. New escalators have also been installed at these levels for greater accessibility. The revamp kicked off late last year and is expected to be completed in the first quarter of 2023.
Italian luxury brand Acqua di Parma, known for its fragrances and scents, moved to Raffles City in March.
How Raffles City would fill the void had been a big question mark since Robinsons department store vacated the mall in January 2019. The former anchor tenant had occupied three floors in the shopping centre since 2001. Its closure shocked shoppers and brought the retailer’s 162-year legacy to a close. BHG Singapore moved into the first two floors later that month with a pop-up concept store called One Assembly, although it shuttered after a year when its lease ended.
In place of an anchor tenant, the mall has now gone a different route – bringing in several independent retailers. Many are noticeably beauty brands. It began with the introduction of Italian luxury brand Acqua di Parma, known for its fragrances and scents, in March. The store is its first flagship in South-east Asia. In June, L’Occitane Singapore opened its first eco-concept boutique, designed and furnished with more than 80 per cent recycled materials. Soon after, beauty retailer Sephora announced it would be opening its 11th Singapore branch in the mall, and used the real estate to debut its first technology-driven Store of the Future. Dec will see Dior Beauty, Jo Malone London and Maison Francis Kurkdjian unveiling new stores too.
Ahead, we take a look at the beauty destinations you can check out in the mall.