Collaborations are part and parcel of our fashion diet today. Among the many tie-ups that we’ve spotlighted recently include the one between Gucci’s Alessandro Michele and Balenciaga’s Demna Gvalisa for GucciAria, Loewe’s ongoing collaboration with Paula’s Ibiza, and Longchamp partnership with Emotionally Unavailable.
The latest tie-up to know comes with a nostalgic slant and involves a huge pop cultural icon. Hint: It involves something many of us played with growing up and may have even been our first entry point to the world of fashion.
To mark the 62nd anniversary of Barbie this year, Zara and the doll’s parent company Mattel have created a capsule collection of athleisure and ’90s-inspired pieces that is full of pink, cropped tops and sweats that will be primed for the Y2K fashion fan base. And as a fitting tribute to the doll’s original getup of a striped black and white maillot, Zara has created a one-piece swimsuit in white with the Barbie logo in black splashed across the chest.
To bring the collection to life, Zara roped in photographer Marili Andre and stylist Lotta Volkova to lens the lookbook and campaign images featuring models Adit Priscilla and Evie Harris.
Feeling inspired to live out your Barbie fantasy? Scroll below to take a peek at the items from the capsule which you can shop for.
Designer Josh Tirados Channels Childhood Memories Into Capsule For Dover Street Market Singapore