“More brands – like Alexander McQueen (pictured) and Ganni – are getting involved with the secondhand market either by running their own programs or by partnering with resale platforms, especially in recent years. As the fashion resale industry is expected to double its market share between 2022 to 2030 from nine per cent to 18 per cent, it is safe to say that the idea of pre-loved and sustainable fashion has gone ‘mainstream’, and that it is everyone’s responsibility, both the industry and consumers, to trigger a long-lasting systemic change to bring positive impact. This is exactly why as we see the community growing – the rebranding of Vestiaire Collective is even more timely and important to help educate and facilitate the process when consumers are open and actively exploring a more sustainable lifestyle.”

“As the younger generation begin working and have greater spending power, Vestiaire Collective empowers them to trade up to buy better and make smarter investment choices that can last for longer and retain their value in the long run. They can look to one of our puppets in the new campaign to model after, such as Hunter (pictured), the vintage shopper to put together a unique look with the latest trends. Or Rich, who is the smart seller and is able to discern what will be the next big thing valuable to own and eventually sell.”

“Pre-loved fashion is often misconstrued as ‘used’, ‘old’ or ‘out-fashioned’, and with scepticism on authenticity especially in Asia. However, over the years, Vestiaire Collective has been able to successfully dismiss these preconceptions by establishing the key pillars of fashion, trust, community and sustainability in our business model to disrupt the traditional fashion landscape. Trusted secondhand marketplaces like ours ensure that not only is it safe to buy and sell online, you can also find a variety of desirable items that are never-worn, sold out, or one-of-a-kind. With the launch of The Collective puppets to reinforce the reasons to buy and sell pre-loved, as well as the extension of the Brand Approved programme to more partners, we hope to encourage more and more people to consider resale as a smart and sustainable approach to fashion.”

“Retail with resale. New consumers, new habits, consuming less but better. The lines between first and secondhand markets have blurred in the eyes of the younger generation and the new way of shopping is much more conscious and digital-first. Traditional retail will need to adapt to the evolving consumer landscape so we should expect more brands joining the pre-loved scene.”

“A key element of Vestiaire Collective’s model involves galvanising consumers to turn their backs on fast fashion purchases from highly influential yet controversial companies such as Shein, which was recently valued at $100 billion. Whilst the resale industry has been viewed by some as a further symptom of overconsumption, Vestiaire Collective is keen to demonstrate that its unique model, focused on community engagement, offers an effective antidote to society’s fast fashion addiction. Results from our Impact Report revealed that 70 per cent of customers say shopping at Vestiaire Collective prevents them from buying a first-hand purchase − a figure 23 per cent higher than previous studies of resale platforms.”