Mention jewellery watch and you are most likely to visualise the image of decadent diamond watches disguised as glittering bracelets. Scratch that mental picture because Chanel’s latest has a more casual – but no less elegant – take on this usually decorative genre of horology with the launch of a new limited-edition line.
The name of the series – Premiere Extrait de Camelia – is a huge hint for those curious about the design inspiration of this quartz-powered creation. The ‘Premiere’ is a nod to the maison’s iconic Premiere watch – a handsome design that hails from the ’80s and is distinguishable by the octagonal case which references the lid of the Chanel N°5 perfume.
The line rolls out two versions of this elegant timepiece in a 19.7mm gold case: one features a sophisticated black lacquered dial while the other boasts a glitzy dial design that has been set with 116 brilliant-cut diamonds.
The two editions of the Premiere Extrait de Camelia watches are produced in a limited run of only 1,000 pieces worldwide.
Meanwhile, the ‘Extrait de Camelia‘ in the collection’s moniker borrows the name of the fine jewellery collection which features the smallest expression of the camellia flower (aka the Mademoiselle’s favourite bloom).
But how does this floral-shaped jewellery get translated into a watch design, you wonder? The answer is a playful, dare we say youthful, treatment given to the Premiere watch: a camellia-shaped charm is attached onto the side of the case that is usually reserved for the crown of a mechanical timepiece.
The camellia charm either comes with a single brilliant-cut diamond for the timepiece with the black dial version or paved with 26 brilliant-cut diamonds for the model with the diamond-studded dial. Chanel has also released the timepieces in a limited run of 1,000 pieces per style to make the chase for the timepiece part of the fun.
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