Does social media standing really matter that much without a directional voice and talent? We don’t think so. (Plus by now, we’ve all seen Xiaxue’s Social Blade video.) The 10 “Singapore influencers” featured below have shaken up the local fashion, beauty, design and pop culture scenes in some way in the past year, and look set to continue doing so. With support from the ever forward-looking Nars, we pulled together who – in our books – are Singapore’s true influencers of 2017.