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The Most Fashionable Movement On Social Media Requires You To Have A Green Thumb

Still fussing over Instagram flat lays and OOTDs? Maybe it's time to switch to #Jungalowstyle. These are the Singaporeans to follow if you're mad about indoor plants.

Maranta, Monstera and Sansevieria. These words might sound like spells straight out of a Harry Potter novel. But in reality, they are some of the hottest plant names in the burgeoning green movement of homeowners cultivating indoor plants.

In the past year, the trend of growing small-scale trees, bushes and succulents inside the home — and sharing their images on social media — have turned Instagram and Pinterest into a breeding ground of truly photogenic greenery. For context: the hashtag #indoorjungle has amassed 115,509 posts on Instagram as we write this, compared to floral-related tags like #flowersofig which only hovers in the 88,000 region.

And the fashion pack, it seems, have been bitten by the bug too. For S/S ’18, Scott Studenberg and John Targon of American boho-luxe label Baja East emblazon the popular Monstera deliciosa, a native plant of Mexico that is well-loved for its verdant split leaves, on easy separates like jackets and tees.

The same plant appears as woodblock print-style motifs on a cerulean bomber jacket at No. 21. Earlier this week, the Colombian-born and Paris-based designer Daniela Bahamon of Maison Alma announced a new tie-up of coats and bags featuring botanical prints by high-end French textile maker Pierre Frey.

Clockwise from right: A Maison Alma trenchcoat with botanical prints by French textile maker Pierre Frey; Urban Jungle: Living and Styling with Plants; No. 21; Plant Style: How to Greenify Your Space; Baja East; Gucci

Among enthusiasts, though, the popularity of indoor plants has to do with the wellness benefits of having them in the home. According to experts, house plants enhance the quality of air in living spaces by producing oxygen and combating harmful chemicals such as formaldehyde which can be found in manufactured wood products like furniture and laminate flooring.

Then there is the major style factor of “trendy” species like the Pilea peperomioides (colloquially known as the Chinese money plant), the lush Marantaceae, and the ever-popular fiddle fig leaf (FYI: Celine boutiques have the most glorious kinds we know). Their exotic and amorphous appearances turn them into natural sculptures for interiors-obsessed aesthetes.