As far as it goes, a Scandinavian skincare routine and that of Korean skincare are on far-flung opposite ends of the spectrum when it comes to its sensibilities in skincare. While Scandinavian skincare leans towards the “less is more” mindset, Korean beauty brands thrive on being extra with their OTT and extensive skincare routines. By now, you would probably be no stranger to the canonical 10-step Korean skincare routine that consists of double cleansing, toning, applying an essence, an emulsion – and you know the drill.
Lagom sits at the crossroads where the philosophies of these two beauty ethe meet. It’s a K-beauty brand that adopted the principals and beliefs of the Scandinavians but still retained its Asian skin type-friendly formula.
The brand’s name, Lagom, hails from the Swedish language and loosely translates to “moderation” – a characteristic that’s also echoed in its tagline of “not too little, not too much”. The general belief of this approach to skincare is to give your skin a breather by cutting down on the fancy-schmancy products that you’re used to feeding (or overloading) your skin with. Instead, it celebrates utilising products with natural ingredients that are still as efficient.
The Nordic-derived ingredients used in these products are incredibly potent and active due to the harsh climate they come from. The plants, roots and algae that grow there have learned to adapt to a general lack of sunlight. They absorb high amounts of nutrients from the little amount of sunlight that they’re exposed to, which allows for antioxidant-packed ingredients. So, you can be sure that even a small amount of these ingredients are supercharging your skin with goodness.
But the star of the show has got to be its hero ingredient – DermaFlux. We’re no stranger to ingredients like hyaluronic acid, glycerin and ceramides that bring moisture to skin cells. However, the moisture that these ingredients provide is often short-lived and easily lost through day to day stressors.
On the other hand, DermaFlux supplies moisture into the cells. This means that the moisture is yours to keep and nothing can strip it away. DermaFlux also intelligently channels moisture to the areas where it is needed most. By tapping in on aquaporins – the key water-channeling proteins in our cell membranes – DermaFlux helps to draw moisture from the body and into the skin cells.
Below, the products to get you started on living your best lagom life.
Use this texture-transforming lightweight morning cleanser that’s specially formulated to remove the oil-based creams, serums and other impurities that have accumulated in your pores throughout the night.
When nighttime cleansing rolls around, switch to this foam cleanser that has fine micro-lather that gently clears out the unwanted gunk on your face. It has natural cleansing agents and oils that make it soothing and gentle enough for sensitive skin. Also, that means that it won’t strip your face off all its natural oils.
This would be the moisturiser of your choice if you have dry skin. It’s the moisturiser that hydrates the most intensely out of the brand’s offerings, thanks to natural jojoba seed oils. That doesn’t mean it feels suffocating on the skin, though. It’s still easily absorbed into the skin while promoting cell regeneration for smoother, more youthful skin.
Opt for this moisturiser if you’re of oily or sensitive skin type. It’s the one that’s the most lightweight, meaning that it won’t contribute to the shine on your face, but still hydrates the skin on a cellular level. Plus, its plant stem cell extracts like green tea callus culture extract and balsam of peru essential oil repairs damaged skin and strengthens sensitive skin.
This one helps to brighten dull, lackluster complexions. Rice extract and Korean Wild Native Flower help with deep hydration while niacinamide fades dark spots, acne scars and other forms of hyperpigmentation.
Packed with antioxidants that fortify the skin against environmental free radicals that accelerates ageing, this toner soothes, refreshes and nourishes the skin with moisture. Also, the mist function reduces the use of cotton pads – so, yay to a skincare routine that’s environmentally-friendly too.
Lagom is now available at www.asianbeautyx.com.