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Beauty

4 Korean Beauty Brands We Hope To See In Singapore By 2019 — Here's Why

Here are some of the K-beauty brands on beauty writer Sofia Kim's 2019 wishlist.

Anyone who knows me or who has been keeping up with this space would definitely come to realise that I love exploring new beauty products, especially K-beauty ones. And because I love traveling to the Asian beauty mecca (read: Seoul), I am always eager to try new names that are yet to be available in Singapore. While there has been a slew of brands that have landed on our shores this year like Gesgep, Pony Effect and Huxley, I still often purchase a variety of products online from those that are not available here. Below, four brands I love that I look forward to seeing in Singapore soon.

#1: Troiareuke

Its name may be difficult to pronounce, but this is one brand I always check out whenever I visit Seoul. It is known to be a professional aesthetic skincare brand (it was previously only sold at certain spas) and has cruelty-free formulations that are targeted at different skin concerns to repair, treat and heal one’s complexion. Bonus: most of their makeup products focus more on its skincare aspect to ensure your skin stays healthy. Additionally, the brand even has a series known as Acsen to cater to those with sensitive skin.

There are two cushion compacts from the brand that I have been using on rotation. The A+ Healing Cushion comes with a long-lasting formula that helps to control excess shine while still providing continuous hydration. Besides just offering full coverage, a lightweight feel and an airbrushed finish, this is also made with soothing ingredients like centella asiatica and calendula extract to calm irritated skin.

The second cushion foundation I have been loving is the H+ Healing Cushion. I have acne-prone skin and whenever I have breakouts, I tend to stay away from foundations but this is one that I always use as it is ideal for acne-prone skin, helps to heal, and does not clog my pores. It is also formulated with centella asiatica to soothe and calm any redness and over time, it improves my skin’s condition.

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