Streetwear and Supreme go way back. Unlike the wave of printed T-shirts and track pants today parked under the umbrella of “streetwear“, Supreme’s beginnings are well, quite literally born of the streets. Founded in 1994 by James Jebbia, its wares were the stuff of cool kids searching for dope threads beyond the luxury big wigs. Kids who would also purchase a Supreme deck to skate with, not hang on their walls as trophies from the season’s latest drop.
Two decades and one very hyped Louis Vuitton tie-up later, a global phenomenon. Box logo T-shirts exchange hands at more than five times their retail price, collaboration sneakers the fashion girl’s new badge of honour, and bricks, kayaks, and newspapers slapped with the Supreme branding classed as collectibles — igniting mass purchasing frenzies both online and offline.
In short, Supreme isn’t just a brand one casually shops at now. It’s a sport — and we tell you how to play.
What: When the streetwear-obsessed proclaim that hype gear are the new stocks, they certainly weren’t kidding. StockX, like its name suggests, is a stock exchange for a handful of curated brands like Supreme, Palace, Bape and Nike.
How it works: It connects sellers to buyers, without both parties ever having to come into contact — eliminating the fuss of communication for both sides, something you’ll face on other traditional buy-and-sell platforms like eBay and Carousell. Each seller lists their item for an asking price, and the buyers, bid. It includes a ‘Buy It Now’ option available for those who are bent on scoring a purchase immediately. The prices of past sales for every item in every size are disclosed, in interest of fully informing the diligent buyer who’d want to do his or her homework before putting in a bid. Pro tip: analyse the transaction patterns, and you’ll potentially benefit by making smart purchases under market price in time to come.
Pros: Only brand new products are sold on StockX, and from the moment your bid is accepted, everything else is taken care of by them. The seller will ship to StockX which then authenticates the item before sending it on to you.
Cons: With the popularity of the platform, the prices of certain items are sometimes over inflated due to high demand, plus its flat fee of US$40 shipping regardless if you’ve purchased a pair of shoes or a Supreme hair tie, is on the steep side. This brings us to…
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