Seven months after opening a concept store at Takashimaya Shopping Centre, Beyond The Vines (BTV) has unveiled yet another attention-grabbing retail outpost in the heart of Orchard Road.
Dubbed BTV Design Post, the outlet is situated at #B3-11 Ion Orchard and opened its doors on May 8. This marks the third brick-and-mortar store for the seven-year-old brand which is led by husband-wife power duo Daniel Chew and Rebecca Ting.
At BTV Design Post, customers can grab exclusive lifestyle product drops, unique-to-store design collaborations and the brand’s best-selling accessories like the Dumpling Bag.
In line with the brand’s rebranding efforts last year, the entire facade of the store has been coated in its trademark ‘Engineer’s Blue’ hue and decorated with plastic crates while the store’s stark utilitarianism mirrors the architecture of a post office.
What distinguishes the BTV Design Post from the brand’s other two stores is that it’s a one-stop-shop for accessories and exclusive design drops and collaborations and does not stock any ready-to-wear pieces – harking back to the idea of convenience and a pick-and-go service offered at post offices.
Curious to find out what some of this exclusive merchandise look like? Scroll ahead for a peek.