It may be the Year of the Metal Ox, but the spotlight is on a certain pancake-loving robot cat called Doraemon at Gucci. To mark the Lunar New Year, the Italian house has turned the well-loved character from Fujiko Fujio’s manga as the main protagonist of its festive capsule line for women and men.
The Italian label first gave a sneak peek of the collaboration during the presentation of its Epilogue collection in Campo Boario in Rome.
The bumper collection comprises over 50 merchandise and will drop at all of the brand’s stores on January 29 with selected items available at Dover Street Market Singapore as well. Additionally, the Gucci flagship in Paragon will house a special pop-up room devoted to the collaboration, while statues of Doraemon will dot various spots inside and outside the mall.
Expect to see the motif of the adorable blue creature – well-known for his magical pocket which hides a plethora of gadgets and gizmos – appearing on items such as sporty outerwear, T-shirts, bags, silk scarves, footwear and small leather goods in various goofy poses, transforming everyday accessories into joyful objects. As a special tribute to this year’s zodiac, some items will feature prints of a golden-hued Doraemon disguised as an ox with two little horns.
Doraemon in a special golden look for the Year of the Ox.
This outing marks what will be a big year for Doraemon as it celebrates its 50th anniversary and iconic status in pop culture. The partnership is also notable since Gucci’s creative director Alessandro Michele loves traversing centuries and surprising with his own brand of magic just as much.
We guess, that’s what you can say a double happiness? Ahead, we list down some of the must-have designs from this collection.
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