Mooks Hanifiah is the Singapore-born brand consultant and creative director who’s called London home for over two decades and, in that time, worked on campaigns for the likes of Prada and Louis Vuitton.
Singapore creative director Mooks Hanifiah is big on work that is emotive and authentic. Here, a campaign he worked on for German label Zalando, featuring the model Halima Aden.
Known for his emotive, energetic images, Mooks recently left the powerhouse luxury ad firm Wednesday Agency Group to start Studio Mooks, offering design, art direction, strategic positioning and mentoring for emerging names in fashion, lifestyle and hospitality.
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