There are no two ways about it. The current state of the world has forced a change of pace in the way we live our lives – from the things we choose to consume to the clothes we put on our bodies. This state of re-evaluation is not only bringing small businesses to the forefront, it’s also bringing to light the up-and-coming labels that are championing slow fashion as a means of conscious and responsible consumption during these turbulent times. One new label that’s joined the ever-growing ranks of sustainability is homegrown womenswear brand Sans Faff.
Launched this February by former luxury marketing manager Brandy Dallas – the Canadian native has been in Singapore for six years and worked for big players such as Tiffany & Co. and Marina Bay Sands – Sans Faff seeks to redefine the preconceived notion of conscious fashion as modest and cookie-cutter. “I founded Sans Faff to disrupt the traditional aesthetic that is commonly represented by eco-conscious fashion brands in the region. Our signature bamboo fabrics have connected us with a broad audience of women – from how they dress to how they live their lives. As a result, we have been able to show customers that they no longer need to sacrifice their personal style to step up for the environment,” she said.
The debut collection – which goes for $60-$232 and is available on the label’s website – comprises body-hugging and minimalist essentials in a monochromatic colour scheme which include T-shirts, midi dresses and jumpsuits that followers of labels like Bottega Veneta and Helmut Lang will approve of. As of press time, there are 15 designs available – all of which are produced primarily from bio-degradable and renewable bamboo viscose. The brand also uses recyclable packaging, reduces its carbon footprint by sticking to local production and supports environmental charities.
At the end of the day, Dallas hopes Sans Faff can help make buying conscious fashion a way of life. “My past experiences have given me the opportunity to learn how to run a business that can also be a powerful voice of change. It’s taught me that brands not only need to stand for something but that they can provide an extraordinary platform to engage their customers to drive positive change and awareness.” Here, Dallas gives us the lowdown on how Sans Faff is championing slow fashion in a period of immense change.
Items to shop from Sans Faff
Photos Amberly Valentine
This interview has been edited for brevity