It’s been seven years since The Paper Bunny rocked up in the retail scene and within that short period time, we’ve seen this beloved homegrown label go leaps and bounds. Founded by former legal counsel Jamie Lee, the label starting out with stationery essential offerings, and has since evolved to become a full-fledged lifestyle brand selling everything from clothing to home necessities. And don’t forget its collaborations with several international brands like Superga, Coach, and Starbucks, to name a few.
This week, the beloved local brand writes a new chapter for its seventh-year in the business. To mark the occasion, it has unveiled a fresh and sunny new look for its website and designs, and becoming more sustainable in the long-run by putting several efforts into place.
For example, the brand has begun using FSC-certified paper (it contains 70 per cent recycled materials) for products like envelopes, paper bags, and notepads. Plus, all of the inks used in its stationery products are made from soy as the ingredient is biodegradable and friendlier to the recycling process.
Taking its inspiration from the sun and its light, The Paper Bunny’s latest collection, titled Toward The Sun Everyday, features a summary, feel-good lineup of convertible strap bag, muscle tank tops, slogan tees (cue messages like “Chasing Light” and “Follow Your Heart” ), make-up pouches, gold-plated earrings, and notebooks.
In celebration of the local brand’s updated makeover and collection, customers shopping on www.thepaperbunny.com will be able to receive a The Paper Bunny webcam cover with every order and a limited-edition face mask with a minimum spend of $70, while stocks last.