“A person’s individual style is an art form that expresses the individual’s life,” declares Park Soo-young to FEMALE. “And fashion has always been one of the ways through which we present our music.”
Best known to her fans simply as Joy, the 24-year-old is one-fifth of Red Velvet – one of South Korea’s biggest girl groups. Unlike the sexy cliches or the cutesy, flirty and aegyo styles of most of the industry’s female stars, Park is known for her versatility and ability to pull off whatever look is thrown on her.
So it was a, ehem, joy to see her ditch the usual pretty get-ups of vintage-inspired floral dresses and ’90s-inflicted outfits for a sophisticated French cool girl vibe for FEMALE‘s Nov 2020 Crazy Cool Asia edition.
Dressed in a wardrobe of brands like Celine, Prada and Tod’s, Park channelled her inner model, creating stunning images that have caught the eyes of the Knetz (that’s slang for Korean netizens).
Now that you’ve seen the images, hit play in the video above for a BTS look at how this Korean pop princess effortlessly worked the camera.
Photography Go Won Tae Fashion Direction Chia Wei Choong Videography Yoong Jang Styling Park Seo Hyun Hair Soon E Makeup Seo Eun Young Casting & Production Seraphic Studios