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How Fashion Houses Are Engaging With Their Customers During The Lockdown

From virtual travelling with Gucci to a creative crash course with Loewe, this is how you can keep occupied – while picking up a skill or two – with some of your favourite fashion houses.
At Bottega Veneta, weekends filled with live music and movie nights
As part of its brand new Bottega Residency initiative, the Italian luxury house will be launching digital collaborations with various creatives weekly, as a means of simulating the normalcy of one’s average weekend. Digital or otherwise, this is anything but your average weekend line-up – the platform has already hosted mini-interviews with Daniel Lee and American photographer Tyrone Lebone.   Since launching, Bottega Residency has also screened 1997 indie classic Under The Skin and documentary Insight by Zandra Rhodes. For those looking to add to their WFH jams, the platform has a specially curated Spotify playlist as well. This week: get to know Director of Development at Sadler’s Wells Theatre Phoebe Reith as she shares her favourite author, artist and director.   Check it out here Travel the world (virtually) and create Jackson Pollock-inspired dishes with Gucci
Yeah, travelling’s been put on hold for a bit, but the folks at Gucci have come up with ways we can escape cabin fever and flex our creative muscles. Simply download Gucci’s app for a taste of jetsetting a la creative director Alessandro Michele, with virtual tours through various monuments associated with the Italian luxury house (one of which is the historical Chatsworth estate in Derbyshire, England). How’s that for sight-seeing?   Things get international on the food front too. Resident chef at Gucci Osteria Karime Lopez will soon be sharing her sought-after recipes for Pollock and Lucky Fennel – a colourful ravioli recipe inspired by the American painter of the same name and a Greek linguine recipe in fennel cream, respectively. As of press time the recipes have not been released to the public – so check in at a later time for updates. Get crafty with Loewe
Loewe En Casa takes the hashtag #stayhome to new lengths. Conceptualised by creative director Jonathan Anderson, the series of online events – hosted via Instagram Live – will feature Loewe collaborators and finalists of the coveted Loewe Craft Prize. Viewers can expect an in-depth look into artforms like ikebana, weaving, metalwork and furniture making right from the workspaces of various creatives. Notable names to look out for this week: wood artist Julian Watts, metal artist Adi Toch and ceramic sculptor Irina Razumovskaya.   Check it out here     Take a trip down memory lane with Balmain's archives
Whether you love or love to hate him, it’s undeniable that Balmain under the reign of creative director Olivier Rousteing has amassed some of Hollywood’s (and reality TV’s) biggest names as ardent fans – which is precisely why its latest initiative, #BalmainEnsemble, is bound to be the fashion-meets-reality TV-lover’s dream. Check out the brand’s YouTube channel for a look back at some of its most iconic moments from its archive, the birth of the Balmain Army (remember Kim Kardashian in Balmain Fall/Winter 2014?) as well as #StayHome videos courtesy of Rousteing himself.   Check it out here At Kenzo, try your hand at graphic design
What do you do when you suddenly find yourself with some extra free time but you aren’t about to pick up a paintbrush and easel? Go the Photoshop route. French fashion house Kenzo has come up with #StayHomeWithKENZO, a series of Instagram events that will take pace throughout the month of April. While the platform has already hosted a live performance by Canadian singer-songwriter Aliocha, its latest idea might be its most alternative yet – an overlay workshop by up-and-coming Gen Z graphic designer Frederique Daubal (@daubalfred).   Check it out here Chanel taps Belgian songstress Angele for an intimate Instagram-exclusive performance
If you’re a fan of the sweet, sultry tunes of Belgian songstress Angele – chances are you’ve already tuned into her Instagram-exclusive live performance with Chanel on April 3. As of press time, this is the first collaboration the French luxury brand has hosted so far under the hashtags #LivewithCHANEL and #StayHome – but given Chanel’s affiliation with some of the coolest It girls across various industries, here’s hoping that there’ll be more to come. Back to the drawing board at Alexander McQueen
Aspiring artists (and hobbyists) rejoice: Alexander McQueen’s latest initiative, McQueen Creators, might just give you that claim to fame moment you’ve been waiting for. While the platform will introduce various projects in the weeks to come – all will most likely involve creative collaborations with the brand’s followers from all over the world. The first challenge posed to the McQueen community? A sketch challenge of the rose dress from its Fall/Winter 2019 collection (pictured above) – with the winning sketch earning a feature on the brand’s Instagram page.   Check it out here