Fashion PR, writing, modelling – Bohan Qiu has tried his hand at all of them. In a way, the Shenzhen-born 26-year-old exemplifies the contemporary fashion multi-hyphenate with his latest turn being the entrepreneur behind Boh Project, a PR and digital content agency based in Shanghai.
Founded last year, the company is already staking a claim in the Chinese fashion scene, counting clients that range from giants (Calvin Klein, Selfridges) to emerging names.
Qiu’s agency The Boh Project was behind the creative direction for Calvin Klein Fall/Winter 2020 campaign.
Among the latter is the fashion and art presentation platform XCommmons, which made global headlines in March for producing a virtual reality presentation for the Chinese labels Xu Zhi, Andrea Jiapei Li and Roderic Wong, and garnering over 4.8 million visits within the first day.
So who better to speak to for insights into the fascinating, fast-moving and growing Chinese fashion industry?