• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • FemaleTV
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Media

MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV

Fashion

A Sustainable Collection From H&M That’ll Make You Want To Party

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Fashion

A Sustainable Collection From H&M That’ll Make You Want To Party

Who says circular fashion cannot be an OTT affair?

by Imran Jalal  /   November 21, 2021
h&m sustainable collection

Maximum impact. Credit: H&M

H&M teased us earlier this year by launching a progressive circular fashion concept called Innovation Stories that will anchor several of the collections it drops.

READ MORE: Sustainable Fashion 101: The Aarika Lee Guide To Eco-Friendly Dressing

For the uninitiated, here is a primer: the sustainability effort sees the Swedish high street giant creating apparel and accessories that abide by sustainable design processes and manufacturing. These include using materials made from eco-friendly materials such as yarn derived from castor oil and prioritising sustainable methods of working with dyes.

h&m sustainable collection
Credit:H&M

The fashion-forward collection was designed by the H&M team together with one of the industry’s most in-demand young stylist Ib Kamara, who contributed as creative advisor and styled the campaign.

If all that sounds serious and lacklustre on papee, a soon-to-be-released collection under the Innovation Stories umbrella might just grab your attention. With the year-end party whirl in mind, H&M will be releasing a party-worthy collection that smashes any preconceived notions of what a typical circular fashion design can look like.

READ MORE: Gabriela Hearst Is Not Kidding About Making Chloe A Brand Of The Future

Called Innovation Circular Design Story, this womenswear and menswear collection is a maximalist’s dream. Set to hit stores on December 9, the outing is grounded by layers of flounce, tiers of tulle, in-your-face polka dots, lots of sequins and shine, fluorescent colours and sculptural silhouettes that scream party with a capital P.

h&m sustainable collection
Credit:H&M

H&M aims to become a “climate positive” company by 2040 by ramping up its efforts to become more circular.

To embark on the collection, H&M turned to several companies specialising in circular textile production. They include Ambercycle which is known for turning end-of-life textile waste into new yarns, Vegea which creates faux leather fabrics crafted from vegan scraps gathered from the winemaking industry, and Eastman Naia Renew which makes cellulose-like fibres recycled from materials like wood pulp.

READ MORE: Loewe’s Holiday Collection Is Quite #Major

Now that you’ve gotten the backstory, scroll on for a look at how H&M was able to materialise its environmentally-driven initiative into reality.


Related Articles

Salvatore Ferragamo Up-Cycles Its Icons

At Louis Vuitton, Pillow Bags Come With A Big Sustainability Factor

Gabriela Hearst Is Not Kidding About Making Chloe A Brand Of The Future

https://www.femalemag.com.sg/gallery/fashion/hm-sustainable-collection-holiday-innovation-circular-design-story/
A Sustainable Collection From H&M That'll Make You Want To Party
Recycled polyester mini dress, $119
image
H&M
Cycora recycled polyester and elastane pants, $159
image
H&M
Recycled polyester mini dress, $159
image
H&M
Repreve Our Ocean recyled polyester mini dress, $299
image
H&M
Naia Renew cellulosic and acetate bodysuit, $209
image
H&M
Recycled polyester dress, $549
image
H&M
Recycled polyester bandeau and skirt, $349
image
H&M
Recycled polyester and elastane slip dress, $159
image
H&M
Recycled polyester dress halter neck top with recycled polyester sequins and recycled glass beads, $219, and matching mini skirt, $209
image
H&M
Recycled polyester bandeau, $94.95 and matching mini skirt, $84.95
image
H&M
Naia Renew cellulosic acetate and organic silk jacket, $219
image
H&M
Recycled polyester mini dress, $349
image
H&M
Recycled polyester cape with recycled polyester sequins and recycled glass beads, $349
image
H&M
Naia Renew cellulosic acetate and organic silk vest, $84.95
image
H&M
Recycled polyester and Spandex opera gloves, $49.95
image
H&M
Recycled polyamide-blend tights, $49.95 for a set of two pairs
image
H&M
RWS wool hat, $84.95
image
H&M
Recycled nylon and elastane boots, price unavailable
image
H&M
Recycled plastic and polyamide sunglasses, $64.95
image
H&M
Recycled PMMA cuff, $64.95
image
H&M
Recycled brass hoop earrings, $49.95
image
H&M
Recycled brass bangle, $84.95
image
H&M
  • TAGS:
  • circular fashion
  • holiday collection
  • maximalist
  • recycled materials
  • sustainability
SHARE THIS ON

Trending

Fashion

The Louis Vuitton And Yayoi Kusama Collaboration Hits Stores On Jan 6

Fashion

The Spirit Of Play Is Strong In Calvin Klein's Lunar New Year Capsule Collection

Fashion

Howl's Moving Castle Is The Star Of Loewe's Final Collaboration With Studio Ghibli

Fashion

Unboxing Chanel's Cruise 2023 Collection With Shye

Fashion

At Fendi, A Poetic Art Project That Pays Homage To The Brand's Roman Roots

Fashion

We Asked The Fashionable Guests At Singapore Art Week 2023 What They're Wearing

Fashion

Bunny-Themed Bags To Tote Around For Your Chinese New Year House Visits

Fashion

Singapore's Young Provocateurs Remember The Late Vivienne Westwood

Fashion

A Sneak Preview At The Uniqlo U Spring Summer 2023 Collection

Fashion

These Lady Dior Bags Are Essentially Art Masterpieces

Fashion

In Singapore, Valentino Unveils A Surprise Tie-up With Artist Pinaree Sanpitak

Fashion

We Say Yes To The Croissant Bag Craze

Editor’s Picks
  • Fashion The Louis Vuitton And Yayoi Kusama Collaboration Hits Stores On Jan 6
  • Fashion The Spirit Of Play Is Strong In Calvin Klein's Lunar New Year Capsule Collection
  • Fashion Howl's Moving Castle Is The Star Of Loewe's Final Collaboration With Studio G...
  • Fashion Unboxing Chanel's Cruise 2023 Collection With Shye
  • Fashion At Fendi, A Poetic Art Project That Pays Homage To The Brand's Roman Roots
  • Fashion We Asked The Fashionable Guests At Singapore Art Week 2023 What They're Wearing
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Media

MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.